Details to watch for at next week’s iPhone event

Sep 7, 2018

Jason Snell writing for Macworld. I always like Jason's point of views to these mainstream events, it shows he is a long experienced Apple journalist.

In the first 20 minutes of the event, pay attention to the pacing. A breakneck pace with a lot of traditional categories covered in a slide or two is a signifier that Apple is packing the keynote with content. If you’re holding out hope for an iPad Pro announcement or, dare to dream, some new Macs, you want to see Tim Cook blow through the early part of the keynote without any long digressions.

On the other hand, if the opening salvos of the event are leisurely strolls through WWDC announcements and Apple Store programs and Apple TV demos, that’s a sign that the keynote agenda is light. Don’t expect iPads and Macs in this case. And gird yourself, because the augmented reality and gaming demos are going to be coming.

Let's hope those 20 minutes will pass by fast!

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